Fermo, 2014Chapter 01 · 2014
The start
Andriano Cherini founds a small brand in the Marche. The aim: classic men's shoes that stay comfortable until evening.
Andriano CheriniFermo · 2014Fermo Derby · 2026
Classic men's shoes, comfortable from morning to evening.

Why we started
Andriano Cherini founded the brand in 2014 after years in the footwear industry.

Le Marche, Italia
The brand comes from the Marche, Italy's historic footwear region between the Apennines and the Adriatic.

The story
From 2014 to today — one idea: form and comfort.
Fermo, 2014Chapter 01 · 2014
Andriano Cherini founds a small brand in the Marche. The aim: classic men's shoes that stay comfortable until evening.
The crest, 2015Chapter 02 · 2015
The first pairs are released under the Cherini name. The crest follows: a lion and a unicorn holding the AC shield.
Fermo DerbyChapter 03 · 2016
A warm cap-toe derby becomes the signature model — formal enough for the office, warm enough for winter streets.
Ammortizzo heelChapter 04 · 2018
The last is redesigned and the Ammortizzo heel insert is introduced. A classic shape outside, a softer step inside.
Urbino Oxford, 2026Chapter 05 · 2026
Two models in two colours: the Fermo Derby and the Urbino Oxford. We keep refining lasts, leather and comfort.
The idea has not changed.

Signature model
The signature derby — formal outside, warm and soft inside.
A cap-toe derby in polished leather with open lacing and a soft fur lining. The treaded sole keeps its grip on wet streets while the silhouette stays office-ready.



The construction
The cap
A clean cap toe with a hand-finished shine.
Hand finish
The lining
A soft, warm lining for the cold months.
Warm inside
The last
Room in the forefoot and a secure heel — a formal shape for everyday wear.
Since 2018
The heel
A cushioning insert in the heel softens each step.
Softer step
Collection 2026
A cap-toe derby and a croc-embossed Oxford, each in black and dark brown.
View the collection
In short
Technology
Six details developed since 2014. Invisible from the outside, noticeable by the end of the day.

An insert in the heel softens each step and reduces the load on the joints.
2018year introduced
Room for the toes and a secure heel — a formal silhouette with an everyday fit.
2018year introduced
A soft, warm lining that keeps feet comfortable in the cold months.
Warminside
A rubber and TPE sole that grips on wet and cold surfaces.
Allseasons
A firm heel counter and balanced lacing keep the foot in place all day.
All daystable fit
A leather insole that breathes and adapts to the foot over time.
100%leather
The workshop
Patterns, lasts, leather and careful finishing.
We keep the collection small and refine every model rather than adding new ones.





